Pujilí is the capital of its namesake canton, located 10 km from Latacunga, the provincial capital of Cotopaxi. Home primarily to indigenous Ecuadorians and rarely appearing on mainstream tourist itineraries, it appeals to travelers seeking authentic experiences. The town is particularly renowned for its weekly markets, which offer a genuine immersion into local life, and its Corpus Christi celebrations, recognized as UNESCO intangible cultural heritage.

History

Pujilí is among Équateur's oldest settlements. Today, however, it is a modern city, with approximately 80% of its infrastructure rebuilt following an earthquake.

It is the birthplace of General Guillermo Rodríguez Lara (born November 4, 1923), president of Équateur from 1972 to 1976. After his removal from power, he retired to his farm, situated on the outskirts of Pujilí.

In 2010, Pujilí's urban area had a population of 10,064 inhabitants, while the entire canton numbered 33,430.

Discovering Pujilí

Weekly Markets

The weekly markets represent Pujilí's primary attraction. They take place every Sunday and Wednesday, offering clothing and pottery among other goods.

These markets have retained their indigenous character due to limited tourist flow, unlike those in Otavalo. Nevertheless, this authenticity is beginning to attract visitor interest—a development that could alter its character in the future.

Pujilí's Catholic Parish Church

Pujilí's Catholic parish church, constructed in the late 17th century, stands as one of Équateur's finest examples of Spanish colonial architecture preserved in its original form. It merits a visit during your time in the town.

Corpus Christi

Each year in mid-June, Pujilí attracts Ecuadorians from across the country, as well as visitors from Peru and Bolivia, to celebrate Corpus Christi. These celebrations honor the fertile earth.

Numerous colorful and luminous dances and processions occur throughout this event, centered on the Danzante, its principal figure. This character evokes the Andean condor and performs a joyful dance while holding a bladed weapon in his right hand and a dove—symbol of the Holy Spirit—in his left.

Pujilí's Corpus Christi celebrations were inscribed as UNESCO intangible cultural heritage in 2014.

Pujilí Canton

Beyond the town itself, numerous attractions await discovery throughout Pujilí canton. In the La Victoria parish, also known as "Cuna del Alfarero" (Cradle of the Potter), you will find craft workshops producing magnificent ceramic pieces.

Trekking, hiking, and cycling can be enjoyed in Guagaje parish, which also harbors remarkable natural sites such as the Inca Grotto and Candela Fasso waterfall.

Zumbahua parish is home to the renowned Quilotoa lagoon, in addition to offering outdoor activities including kayaking, hiking, and cycling.

Pujilí lies 88 km south of Quito and is accessible by bus from the capital.

When to Visit Pujilí?

Pujilí can be visited year-round. However, the ideal season runs from June through September—during the dry season.